The good news is: Email is Dead... almost!

Reading the iPaper's piece by @RhiannonJudithW today about the rise of Slack I had to raise a small smile; the diminishing value and relevance of email has long been something of a cause célèbre when advising clients on their ongoing Comms strategy.

It's a tricky subject for a lot of our clients, most of whom are understandably wedded to the historical methodology of emails (as indeed are their staff both personally and professionally), but one that is becoming increasingly important to address.

This article rather disingenuously refers to email as the "cockroach of the Internet", reasoning that it's difficult to kill off (though many have tried). My own perspective is a little more appreciative I hope in so much as I feel sure that it will likely always have a place in a business' Comms arsenal, but increasingly we find ourselves advising clients to do their very best to employ alternative methods wherever feasible - especially when communicating internally and / or with existing client.

Read the full article here >>