social media

Alex Bremer makes the case for Targeted Advertising

Alex Bremer makes the case for Targeted Advertising

3B Digital's Alex Bremer read with interest today a short piece by Rhodri Marsden in the iPaper relating to his own frustration with targeted advertising. To be fair this frustration is shared by many but it is worth a moment to consider the alternative; a return to the mass untargeted "carpet-bomb" approach of just a few years ago.

Winner of the Best Social Media & Marketing award: Gertrude & Ivy

Winner of the Best Social Media & Marketing award: Gertrude & Ivy

Gertrude and Ivy are delighted to announce their win at last night’s Wandsworth Business Awards. After receiving three nominations including Best New Business and Commitment to the Community, we were very pleased to win in the category of Best Business for Marketing and Social Media. It was fantastic to be among such talented Wandsworth businesses on such a glitzy night.

The "Soft Power" of Branding

The "Soft Power" of Branding

There's a fascinating feature by @emilydugan in this weekend's @Independent On Sunday that I really felt should resonate with those charged with Brand Engagement - most especially in Social Media. It's great to see that, in terms of "Soft Power" influence Britain is now officially the "most powerful nation on earth", and when reading through the parameters and criteria upon which these things are judged it occurs to me that every brand looking to properly engage with it's public could do well to take these factors on board.

The Value of Social Media

The Value of Social Media

The Urban dictionary defines 'Social Networking' as the practice of spending time unproductively on social-networking websites, especially when one should be working. The discourse on using social networking sites at work is vast and there is no consensus on its use in the work place. Some employers believe that time spent on these sites during work hours is time that should be spent working, some believe that a little time spent on these sites revitalises employees and actually makes them productive and finally, there are those that believe that use of these sites at work should be banned altogether.