Justifying and articulating why a logo works is an exercise fraught with well-worn cliches, creative psychobabble and straw-grabbing; for the most part one instinctively knows when something is right. In the case of our beloved 3B pencil the appropriateness of application seems endless; aside from the fact that the 3B pencil is specifically a creative one, it remains a direct link with our past whilst remaining relevant today.
MTV Australia worked with ERTL Design to create a visual language and design a number of fun infographics for their MTV MOVEMENT campaign. The aim of MOVEMENT is to highlight issues that matter to young people and lead social action to improve the future of Australia. The campaign provides a platform for one person to become the voice of a powerful generation that needs to be heard. ERTL Design's infographics were used at press events and on MTV’s social media platforms and were received extremely well.