branding

3B Digital Ltd has something of a (light) rebrand

3B Digital Ltd has something of a (light) rebrand

Justifying and articulating why a logo works is an exercise fraught with well-worn cliches, creative psychobabble and straw-grabbing; for the most part one instinctively knows when something is right. In the case of our beloved 3B pencil the appropriateness of application seems endless; aside from the fact that the 3B pencil is specifically a creative one, it remains a direct link with our past whilst remaining relevant today.

Alex Bremer makes the case for Targeted Advertising

Alex Bremer makes the case for Targeted Advertising

3B Digital's Alex Bremer read with interest today a short piece by Rhodri Marsden in the iPaper relating to his own frustration with targeted advertising. To be fair this frustration is shared by many but it is worth a moment to consider the alternative; a return to the mass untargeted "carpet-bomb" approach of just a few years ago.

ERTL Design commissioned by MTV Australia

ERTL Design commissioned by MTV Australia

MTV Australia worked with ERTL Design to create a visual language and design a number of fun infographics for their MTV MOVEMENT campaign. The aim of MOVEMENT is to highlight issues that matter to young people and lead social action to improve the future of Australia. The campaign provides a platform for one person to become the voice of a powerful generation that needs to be heard. ERTL Design's infographics were used at press events and on MTV’s social media platforms and were received extremely well.

The "Soft Power" of Branding

The "Soft Power" of Branding

There's a fascinating feature by @emilydugan in this weekend's @Independent On Sunday that I really felt should resonate with those charged with Brand Engagement - most especially in Social Media. It's great to see that, in terms of "Soft Power" influence Britain is now officially the "most powerful nation on earth", and when reading through the parameters and criteria upon which these things are judged it occurs to me that every brand looking to properly engage with it's public could do well to take these factors on board.

The Value of Social Media

The Value of Social Media

The Urban dictionary defines 'Social Networking' as the practice of spending time unproductively on social-networking websites, especially when one should be working. The discourse on using social networking sites at work is vast and there is no consensus on its use in the work place. Some employers believe that time spent on these sites during work hours is time that should be spent working, some believe that a little time spent on these sites revitalises employees and actually makes them productive and finally, there are those that believe that use of these sites at work should be banned altogether.