Our great friends at Southerly have produced a wonderful document to outline the seemingly impossible task of quantifying the Return On Investment (ROI) of Content Marketing.
3B Digital's Alex Bremer read with interest today a short piece by Rhodri Marsden in the iPaper relating to his own frustration with targeted advertising. To be fair this frustration is shared by many but it is worth a moment to consider the alternative; a return to the mass untargeted "carpet-bomb" approach of just a few years ago.
Christmas has seen quite a lot of events happen around Battersea, with some of them adopting more traditional methods of promotion than others. This year we noticed that events like the White Christmas Fair and the Hanne & Co. Charity Auction are using social media to promote their events very effectively.
MTV Australia worked with ERTL Design to create a visual language and design a number of fun infographics for their MTV MOVEMENT campaign. The aim of MOVEMENT is to highlight issues that matter to young people and lead social action to improve the future of Australia. The campaign provides a platform for one person to become the voice of a powerful generation that needs to be heard. ERTL Design's infographics were used at press events and on MTV’s social media platforms and were received extremely well.