Battersea's 3B Digital launch Royal Albert Hall’s “Peter Blake app”

Back in May 3B Digital were delighted to be approached by the Royal Albert Hall about a wall mural they'd commissioned from Peter Blake. The mural featured over 400 of the most famous artists to have appeared at the historic venue over the years.

The Hall provided a perfectly open brief that allowed 3B to bring both creative and practical disciplines suitably early in the project lifecycle.

Creative Director Alex Bremer: "It's exactly this level of involvement with clients that allows 3B to shine; we really appreciate it when a client trusts us to help them take a "whacky" half-formed idea and mould it into a solid, deliverable tool that often serves a purpose greater than its original brief."

Essentially their brief was to deliver an online interface that would work in a mobile, kiosk & desktop. The site would be fully responsive and manageable by RAH staff constantly updating and amending the content held on each artist that featured in the mural.

"We had quite a challenging timeline on this project and we really threw ourselves at it, design through to launch, and it’s now delivered through two static kiosks in the Café Bar at the Door 12 entrance of the Royal Albert Hall as well as on mobile devices and computers via appearing.royalalberthall.com.

We're really delighted with this project; working closely with a terrific client that had realistic expectations and a truly creative flair we were able to produce an essentially simple and elegant interactive interface that will serve as a platform for "gamification" and enhancements going forward."