Applying a Holistic overview to Digital & Traditional Marketing in 3 easy steps

3B's Alex Bremer outlines a quick and simple approach to Attribution Marketing that should suit even the smallest companies & brands.

"At 3B we find ourselves increasingly guiding clients - existing and prospective - towards taking a broader and more holistic overview of their marketing strategies; looking less for a clear ROI on each and every ad investment and more towards attributing each potential “touch-point” along the consumer’s journey to conversion with a value according to that event’s perceived or actual influence upon the transaction."

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