Alex Bremer makes the case for Targeted Advertising

3B Digital's Alex Bremer read with interest today a short piece by Rhodri Marsden in the iPaper relating to his own frsutration with targeted advertising. To be fair this frustration is shared by many but it is worth a moment to consider the alternative; a return to the mass untargeted "carpet-bomb" approach of just a few years ago.

Alex makes the point that he'd "much rather be exposed to messages and brands that I'm actually interested in than those that mean nothing" to him.

Read his full response here and see if you agree with him.