opinion

The art of writing a Creative Brief by Southerly

The art of writing a Creative Brief by Southerly

Whipping up a creative brief before you partner with an agency is a no-brainer. You’ve got an idea? You write a brief. Simple. But unless you get a personal kick out of drafting strategy documents, the odds are, you probably don’t enjoy writing them. Because of that, fantastic briefs are pretty rare to come by. Just ask our CEO Shelley, who had a few honest words to say about this some years back. Believe me, she knows a dodgy brief when she sees one.

3B provide a simple 24 point plan to get #GDPR compliant quickly

3B provide a simple 24 point plan to get #GDPR compliant quickly

By the 25th May 2018 you’re supposed to be compliant. People are asking if there’s some grace period. The information commissioner's office (ICO) have said, because the EU have said, “you’ve all had long enough”. There will therefore be no grace period.

Here is our 24 step action plan to get prepared for GDPR (The EU General Data Protection Regulation).

Alex Bremer makes the case for Targeted Advertising

Alex Bremer makes the case for Targeted Advertising

3B Digital's Alex Bremer read with interest today a short piece by Rhodri Marsden in the iPaper relating to his own frustration with targeted advertising. To be fair this frustration is shared by many but it is worth a moment to consider the alternative; a return to the mass untargeted "carpet-bomb" approach of just a few years ago.

The "Soft Power" of Branding

The "Soft Power" of Branding

There's a fascinating feature by @emilydugan in this weekend's @Independent On Sunday that I really felt should resonate with those charged with Brand Engagement - most especially in Social Media. It's great to see that, in terms of "Soft Power" influence Britain is now officially the "most powerful nation on earth", and when reading through the parameters and criteria upon which these things are judged it occurs to me that every brand looking to properly engage with it's public could do well to take these factors on board.

Christmas Junction

Christmas Junction

So... Christmas is coming; a time of year that takes on an extra resonance & excitement as my toddlers have become proper little people - excited and thrilled as each store and business in and around Clapham Junction starts to get in the seasonal spirit. As a business owner I find myself especially excited at the prospect of what delights Wandsworth Council (@wandbc) and Emma Jane Clark from Gertrude & Ivy (@GoldiChocChick) have in store for us all this year!

The Value of Social Media

The Value of Social Media

The Urban dictionary defines 'Social Networking' as the practice of spending time unproductively on social-networking websites, especially when one should be working. The discourse on using social networking sites at work is vast and there is no consensus on its use in the work place. Some employers believe that time spent on these sites during work hours is time that should be spent working, some believe that a little time spent on these sites revitalises employees and actually makes them productive and finally, there are those that believe that use of these sites at work should be banned altogether.