The art of writing a Creative Brief by Southerly

The art of writing a Creative Brief by Southerly

Whipping up a creative brief before you partner with an agency is a no-brainer. You’ve got an idea? You write a brief. Simple. But unless you get a personal kick out of drafting strategy documents, the odds are, you probably don’t enjoy writing them. Because of that, fantastic briefs are pretty rare to come by. Just ask our CEO Shelley, who had a few honest words to say about this some years back. Believe me, she knows a dodgy brief when she sees one.

3B provide a simple 24 point plan to get #GDPR compliant quickly

3B provide a simple 24 point plan to get #GDPR compliant quickly

By the 25th May 2018 you’re supposed to be compliant. People are asking if there’s some grace period. The information commissioner's office (ICO) have said, because the EU have said, “you’ve all had long enough”. There will therefore be no grace period.

Here is our 24 step action plan to get prepared for GDPR (The EU General Data Protection Regulation).

Revived Battersea Arts Centre to include £1m incubator for creative industries

Revived Battersea Arts Centre to include £1m incubator for creative industries

Some really exciting news for the Clapham Junction Digital Indisustry is that support for start-up and early-stage creative businesses will be built in to the restored Battersea Art Centre (BAC) after a £538,000 grant was secured from the Mayor’s London Regeneration Fund. The new hub, which opens in 2018, will be dedicated to nurturing the borough’s many creative business start-ups.

Alex Bremer makes the case for Targeted Advertising

Alex Bremer makes the case for Targeted Advertising

3B Digital's Alex Bremer read with interest today a short piece by Rhodri Marsden in the iPaper relating to his own frustration with targeted advertising. To be fair this frustration is shared by many but it is worth a moment to consider the alternative; a return to the mass untargeted "carpet-bomb" approach of just a few years ago.