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Render Positive's Jon Buchan Render Positive's Jon Buchan

Why Consistent Content Marketing is Critical Featured

Friday, 02 January 2015 Written by  Jon Buchan

Clapham's Render Positive have produced a brief outline of why a commitment to  Content Marketing is so crutial.

Jon Buchan writes, "Whilst continually creating branded utility and entertainment projects may be expensive, this doesn’t have to be the strategy. A clever blog post that hits a nerve can go viral just as well as something far more complicated and expensive to create. Your CEOs opinion on some industry legislation could spark debate; providing you further social media mentions, digital PR coverage and links."

 

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Jon Buchan

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Jon Buchan

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