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Opinion

A terrific White Paper from Southerly on "Measuring the ROI on Content Marketing" Featured

Monday, 26 January 2015 Written by  Alex Bremer

Our great friends at Southerly have produced a wonderful document to outline the seemingly impossible task of quantifying the Return On Investment (ROI) of Content Marketing.

This "Holy Grail" of marketing measures seems so elusive sometimes, and the challenge of so many agencies is simply to solicit a "leap of faith" in our clients as regards its measure of success.

 

But increasingly we can apply Key Performance Indicators (KPIs), reports and a fair measure of common sense to engender a sense of security in the brands that engage us.

 

"Our brand new, free-to-download whitepaper 'The ROI of Content Marketing' will give content managers the tools and the business case to go to the company bosses, demonstrating exactly how you can show ROI on creative digital content better than with other form of marketing before it."

 

Download the FREE Whitepaper here >>

Alex Bremer

About the author

Alex Bremer

Alex came specifically to web design in early 1998 at a time when the only web design companies were to be found within established Advertising Agencies. What seemed like a good wheeze (and a convenient and quick way to propagate pictures taken on his spangley new digital camera amongst his Internationally-dispersed family) quickly developed into a viable business proposition; "If these website thingies are so useful surely companies will want one of their own..?" From this innocent proposition has grown a web and print graphic design consultancy of global repute - a business of which he is justly proud.

Website: www.3bweb.com/meet-the-team/alex-bremer.html
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