Our friends at Southerly have produced a very timely and concise checklist for companies looking to comply with the imminent GDPR regulations.
3B's Alex Bremer outlines a quick and simple approach to Attribution Marketing that should suit even the smallest companies & brands.
Being serious just for a moment, this whole nude celebrity thing brings a very real concern to the fore, and it's got absolutely nothing to do with hacking, theft or even privacy... it has everything to do with common sense.
The advent of social media, and our acceptance & adoption of digital technology in general, affords us all the opportunity to use our brains when employing the toys now available to us.
When all is said and done, your content should really be all about the user and the customer. Nothing more, nothing less. Cramming keywords into the metadata and desperately seeking backlinks for Google’s sake won’t cut it anymore – and to be fair, hasn’t for some time.
Our great friends at Southerly have produced a wonderful document to outline the seemingly impossible task of quantifying the Return On Investment (ROI) of Content Marketing.
3B's @AdamFisher has written a super piece extolling the virtues of adopting the wonderful new world of Responsive template design.
Christmas has seen quite a lot of events happen around Battersea, with some of them adopting more traditional methods of promotion than others. This year we noticed that events like the White Christmas Fair and the Hanne & Co. Charity Auction are using social media to promote their events very effectively.
@theipaper today reports that "Advertising spend is growing at the fastest rate for 13 years". This interests me especially since we have suddenly (in the last 2 or 3 weeks) seen a huge increase in the number of "sensible" budget Request for Proposals (RFPs).
Reading the iPaper's piece by @RhiannonJudithW today about the rise of Slack I had to raise a small smile; the diminishing value and relevance of email has long been something of a cause célèbre when advising clients on their ongoing Comms strategy.
3B Digital's Alex Bremer read with interest today a short piece by Rhodri Marsden in the iPaper relating to his own frsutration with targeted advertising. To be fair this frustration is shared by many but it is worth a moment to consider the alternative; a return to the mass untargeted "carpet-bomb" approach of just a few years ago.
Alex makes the point that he'd "much rather be exposed to messages and brands that I'm actually interested in than those that mean nothing" to him.
I find myself charmed and amused but ultimately, I'm afraid, unmoved by the new Social Platform, "Happier". The @theipaper features an interview with its founder, Nataly Kogan, this week. She has created an interesting and worthy response to the hordes of cynical moaners that proliferate the more popular Social Networks.