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“The New Internet” and the rise of the Digital Economy Featured

Friday, 27 January 2012 Written by  Alex Bremer

According to Boston Consulting Group the “web economy” in G20 countries is set to double by 2016. The study, commissioned by Google, assumes that in the next 4 years around 3 billion people with be using the Internet – nearly 50% of the world’s population, and asserts that the UK is one of the most advanced ecommerce economies.

What is most interesting about the study is its reference to the “New Internet”; new trends – especially in Social and Mobile – that will become more prevalent than ever.


The study also talks about how difficult it actually is to define the “Digital Economy”. "During the research we discovered very quickly that there is no approved way of measuring the Internet economy," says David Dean, a managing director at BCG.

Read the full article on the BBC website

Alex Bremer

About the author

Alex Bremer

Alex came specifically to web design in early 1998 at a time when the only web design companies were to be found within established Advertising Agencies. What seemed like a good wheeze (and a convenient and quick way to propagate pictures taken on his spangley new digital camera amongst his Internationally-dispersed family) quickly developed into a viable business proposition; "If these website thingies are so useful surely companies will want one of their own..?" From this innocent proposition has grown a web and print graphic design consultancy of global repute - a business of which he is justly proud.

Website: www.3bweb.com/meet-the-team/alex-bremer.html
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