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Flexible Sampling has replaced First Click Free for Publishers

Sunday, 02 October 2016 Written by  Alex Bremer

Google has unveiled an important decision affecting all online publishers providing premium content through digital subscription paywalls: First Click Free for Publishers has ended!

This policy prevented a visitor from Google's search results pages from seeing a paywall. First Click Free meant that people could view your content for free if they came from Google Search or Google News pages.


First Click Free required premium publishers to allow visitors referred by Google Search and Google News to view three articles a day, even if they had hit a paywall on the site already, or risk being punished in search rankings.


This approach treated all publishers the same and has now, fortunately, been replaced by Flexible Sampling.


Read the full article here >>

Alex Bremer

About the author

Alex Bremer

Alex came specifically to web design in early 1998 at a time when the only web design companies were to be found within established Advertising Agencies. What seemed like a good wheeze (and a convenient and quick way to propagate pictures taken on his spangley new digital camera amongst his Internationally-dispersed family) quickly developed into a viable business proposition; "If these website thingies are so useful surely companies will want one of their own..?" From this innocent proposition has grown a web and print graphic design consultancy of global repute - a business of which he is justly proud.

Website: www.3bweb.com/meet-the-team/alex-bremer.html
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