So... it turns out that we were "Social Business Evangelists" all along!
It's terrifically rewarding to find someone so eloquently articulate an idea and ethos that has rung true for us for a long time now; that businesses need to think about Social Media as an effective business tool rather than a "modestly effective marketing tool".
Software and Technology website ZDNet recently predicted its “Big Five” IT trends for the next 5 years. Along with Cloud Computing and “Big Data”, they predict growth in the use of next generation mobile technology. They claim that “tablets alone are going to have effective parity with PCs in just 3 years...enterprises must start treating tablets as equal citizens in their IT strategies”.
Competition in the marketing, advertising, film and wider creative industries is infamous. Cut throat industry anecdotes depict it, Mad Men glorifies it and most agency cultures incubate it. During economic boom times we ignore the negative effects of industry and in-house rivalry because there is enough to go around and a rising tide lifts all boats. When the sails are full of wind we don’t worry too much about splashing the cash provided the bottom line is buoyant. To further the nautical analogy the problem we have today is that the tide has gone out; the economic boom times have gone and the halcyon days are not coming back anytime soon.
Alex Bremer writes on the importance of New Media agencies exploiting a broad and deep understanding of asset-generation and propagation when executing a properly comprehensive Digital Marketing Strategy.
"In this Brave New World of instant messaging, what messages have greater impact than those that spotlight and showcase a beloved and successful brand offering or proposition? We would suggest that as things stand barely any companies still need to be convinced of the power of a Digital Marketing Strategy, and its inherent and instant Return on Investment."
Read the full article here...
I enjoy technology and love the g33k culture that surrounds it, but I’m not up on my back-end information. So when 3B asked me if I’d like to help with some technology blogging, I thought back to how their infectious enthusiasm always gets me excited about crazy topics (golfing tee times??), I said yes, because it’s probably about time I brushed up on this sort of stuff and begun to understand what all of my developer friends are on about.
Here’s the first article; do me a favour and RSS it.
Along with many of my fellow digital operatives, I spend time with clients promoting the virtues of blogging as an important element of any successful digital campaign. The Blogs & Books event at the Battersea Arts Centre on Lavender Hill, will take place on Friday 23rd September at 7pm and is part of this year's SW11 Literary Festival. Hosted by a panel of bloggers-turned-authors, this event will give the audience an opportunity to learn exactly how that bridge was built, from three very successful writers.
The developement and growth of a community such as Silicon Junction affords agencies and individuals within that network to joing together and lobby local and government.