We're very happy to have met a new player in the local marketing community.
David Wright of YellowPrintShop came to see us to discuss their print offering. We're delighted to note their broad range of print items and genuin;ly competitive tariff, and will be using them ourselves very soon.
Being serious just for a moment, this whole nude celebrity thing brings a very real concern to the fore, and it's got absolutely nothing to do with hacking, theft or even privacy... it has everything to do with common sense.
The advent of social media, and our acceptance & adoption of digital technology in general, affords us all the opportunity to use our brains when employing the toys now available to us.
Happy New Year to you all - I hope by now you are in the swing of all things 2014 and the new year finds you refreshed. 2013 was very kind to us here at G&I towers what with winning the Wandsworth business award for Marketing & Social Media and the addition of our Senior Account Manager Heather McKay to the team - all working to drive forward more successful campaigns and events. No doubt you have started the year sorting things out for the way ahead - perhaps (if we may be so bold) this might include booking a place on one of our social media training courses...
Gertrude & Ivy wins Best Social Media & Marketing category at the Wandsworth Business Awards.
3B Digital's Alex Bremer read with interest today a short piece by Rhodri Marsden in the iPaper relating to his own frsutration with targeted advertising. To be fair this frustration is shared by many but it is worth a moment to consider the alternative; a return to the mass untargeted "carpet-bomb" approach of just a few years ago.
Alex makes the point that he'd "much rather be exposed to messages and brands that I'm actually interested in than those that mean nothing" to him.
Some extraordinary new plans have been submitted for five blocks of apartments at Battersea's Power Station development.
Christmas has seen quite a lot of events happen around Battersea, with some of them adopting more traditional methods of promotion than others. This year we noticed that events like the White Christmas Fair and the Hanne & Co. Charity Auction are using social media to promote their events very effectively.
MTV Australia worked with ERTL Design to create a visual language and design a number of fun infographics for their MTV MOVEMENT campaign. The aim of MOVEMENT is to highlight issues that matter to young people and lead social action to improve the future of Australia. The campaign provides a platform for one person to become the voice of a powerful generation that needs to be heard. ERTL Design's infographics were used at press events and on MTV’s social media platforms and were received extremely well.
Back in May 3B Digital were delighted to be approached by the Royal Albert Hall about a wall mural they'd commissioned from Peter Blake. The mural featured over 400 of the most famous artists to have appeared at the historic venue over the years.
An IT colleague of mine recently told me about Code Club and I thought it might be of interest to the community here in Wandsworth.
I find myself charmed and amused but ultimately, I'm afraid, unmoved by the new Social Platform, "Happier". The @theipaper features an interview with its founder, Nataly Kogan, this week. She has created an interesting and worthy response to the hordes of cynical moaners that proliferate the more popular Social Networks.
After years peering at (and through) the desolate but much loved Battersea Power Station we finally get a glimpse of how the old place (hopefully) will look when the £750 million development project is delivered in 6 or 7 years time... and the vision is breath-taking!