Justifying and articulating why a logo works is an exercise fraught with well-worn cliches, creative psychobabble and straw-grabbing; for the most part one instinctively knows when something is right. In the case of our beloved 3B pencil the appropriateness of application seems endless; aside from the fact that the 3B pencil is specifically a creative one, it remains a direct link with our past whilst remaining relevant today.
My goodness there’s a lot of folk out there just beginning to panic a bit!
Not without good reason, you might think? The proposed financial punishments set to be meted out by the ICO make for sobering reading indeed, but for what it’s worth my advice would be to keep calm and carry on.
Whipping up a creative brief before you partner with an agency is a no-brainer. You’ve got an idea? You write a brief. Simple. But unless you get a personal kick out of drafting strategy documents, the odds are, you probably don’t enjoy writing them. Because of that, fantastic briefs are pretty rare to come by. Just ask our CEO Shelley, who had a few honest words to say about this some years back. Believe me, she knows a dodgy brief when she sees one.
By the 25th May 2018 you’re supposed to be compliant. People are asking if there’s some grace period. The information commissioner's office (ICO) have said, because the EU have said, “you’ve all had long enough”. There will therefore be no grace period.
Here is our 24 step action plan to get prepared for GDPR (The EU General Data Protection Regulation).
When all is said and done, your content should really be all about the user and the customer. Nothing more, nothing less. Cramming keywords into the metadata and desperately seeking backlinks for Google’s sake won’t cut it anymore – and to be fair, hasn’t for some time.
Reading the iPaper's piece by @RhiannonJudithW today about the rise of Slack I had to raise a small smile; the diminishing value and relevance of email has long been something of a cause célèbre when advising clients on their ongoing Comms strategy.
Some really exciting news for the Clapham Junction Digital Indisustry is that support for start-up and early-stage creative businesses will be built in to the restored Battersea Art Centre (BAC) after a £538,000 grant was secured from the Mayor’s London Regeneration Fund. The new hub, which opens in 2018, will be dedicated to nurturing the borough’s many creative business start-ups.
We met Jay Scott-Nicholls at the Christmas "meet-up" and were fascinated to hear about his business producing stunning 360 degree virtual tours - approved by and submitted to Google Maps - for embedding in websites and pages.
3B Digital's Alex Bremer read with interest today a short piece by Rhodri Marsden in the iPaper relating to his own frustration with targeted advertising. To be fair this frustration is shared by many but it is worth a moment to consider the alternative; a return to the mass untargeted "carpet-bomb" approach of just a few years ago.
Back in May 3B Digital were delighted to be approached by the Royal Albert Hall about a wall mural they'd commissioned from Peter Blake. The mural featured over 400 of the most famous artists to have appeared at the historic venue over the years.
Being serious just for a moment, this whole nude celebrity thing brings a very real concern to the fore, and it's got absolutely nothing to do with hacking, theft or even privacy... it has everything to do with common sense.
Provocative American architect Frank Gehry, famous for the Guggenheim Museum in Bilbao and Walt Disney concert hall in Los Angeles, has unveiled extraordinary "falling over" designs for flats at Battersea Power Station.
Christmas has seen quite a lot of events happen around Battersea, with some of them adopting more traditional methods of promotion than others. This year we noticed that events like the White Christmas Fair and the Hanne & Co. Charity Auction are using social media to promote their events very effectively.
I find myself charmed and amused but ultimately, I'm afraid, unmoved by the new Social Platform, "Happier". The @theipaper features an interview with its founder, Nataly Kogan, this week. She has created an interesting and worthy response to the hordes of cynical moaners that proliferate the more popular Social Networks.
Gertrude and Ivy are delighted to announce their win at last night’s Wandsworth Business Awards. After receiving three nominations including Best New Business and Commitment to the Community, we were very pleased to win in the category of Best Business for Marketing and Social Media. It was fantastic to be among such talented Wandsworth businesses on such a glitzy night.
MTV Australia worked with ERTL Design to create a visual language and design a number of fun infographics for their MTV MOVEMENT campaign. The aim of MOVEMENT is to highlight issues that matter to young people and lead social action to improve the future of Australia. The campaign provides a platform for one person to become the voice of a powerful generation that needs to be heard. ERTL Design's infographics were used at press events and on MTV’s social media platforms and were received extremely well.