Along with many of my fellow digital operatives, I spend time with clients promoting the virtues of blogging as an important element of any successful digital campaign. The Blogs & Books event at the Battersea Arts Centre on Lavender Hill, will take place on Friday 23rd September at 7pm and is part of this year's SW11 Literary Festival. Hosted by a panel of bloggers-turned-authors, this event will give the audience an opportunity to learn exactly how that bridge was built, from three very successful writers.
So... it turns out that we were "Social Business Evangelists" all along!
It's terrifically rewarding to find someone so eloquently articulate an idea and ethos that has rung true for us for a long time now; that businesses need to think about Social Media as an effective business tool rather than a "modestly effective marketing tool".
Competition in the marketing, advertising, film and wider creative industries is infamous. Cut throat industry anecdotes depict it, Mad Men glorifies it and most agency cultures incubate it. During economic boom times we ignore the negative effects of industry and in-house rivalry because there is enough to go around and a rising tide lifts all boats. When the sails are full of wind we don’t worry too much about splashing the cash provided the bottom line is buoyant. To further the nautical analogy the problem we have today is that the tide has gone out; the economic boom times have gone and the halcyon days are not coming back anytime soon.