So... Christmas is coming; a time of year that takes on an extra resonance & excitement as my toddlers have become proper little people - excited and thrilled as each store and business in and around Clapham Junction starts to get in the seasonal spirit. As a business owner I find myself especially excited at the prospect of what delights Wandsworth Council (@wandbc) and Emma Jane Clark from Gertrude & Ivy (@GoldiChocChick) have in store for us all this year!
We are currently experiencing a time when the cost of materials is at its all time highest and we are having to produce projects faster and lose head count at the same time.
Software and Technology website ZDNet recently predicted its “Big Five” IT trends for the next 5 years. Along with Cloud Computing and “Big Data”, they predict growth in the use of next generation mobile technology. They claim that “tablets alone are going to have effective parity with PCs in just 3 years...enterprises must start treating tablets as equal citizens in their IT strategies”.
Once upon a time only big companies had the luxury to pay software developers thousands of pounds to integrate their software together. Low cost business apps paid on a small monthly subscription now means even a one man band can enjoy his bank talking to his accounting system which talks to his CRM which emails his news letters.
The Urban dictionary defines 'Social Notworking' as the practice of spending time unproductively on social-networking websites, especially when one should be working. The discourse on using social networking sites at work is vast and there is no consensus on its use in the work place. Some employers believe that time spent on these sites during work hours is time that should be spent working, some believe that a little time spent on these sites revitalises employees and actually makes them productive and finally, there are those that believe that use of these sites at work should be banned altogether.
So... it turns out that we were "Social Business Evangelists" all along!
It's terrifically rewarding to find someone so eloquently articulate an idea and ethos that has rung true for us for a long time now; that businesses need to think about Social Media as an effective business tool rather than a "modestly effective marketing tool".
There's a fascinating feature by @emilydugan in this weekend's @Independent On Sunday that I really felt should resonate with those charged with Brand Engagement - most especially in Social Media. It's great to see that, in terms of "Soft Power" influence Britain is now officially the "most powerful nation on earth", and when reading through the parameters and criteria upon which these things are judged it occurs to me that every brand looking to properly engage with it's public could do well to take these factors on board.
The Curve, Getty Images’ new online publication is a remarkable resource that companies can tap into to transform their visual content. It sources the latest trends and tracks the evolution of visual communications from industry to industry.
Competition in the marketing, advertising, film and wider creative industries is infamous. Cut throat industry anecdotes depict it, Mad Men glorifies it and most agency cultures incubate it. During economic boom times we ignore the negative effects of industry and in-house rivalry because there is enough to go around and a rising tide lifts all boats. When the sails are full of wind we don’t worry too much about splashing the cash provided the bottom line is buoyant. To further the nautical analogy the problem we have today is that the tide has gone out; the economic boom times have gone and the halcyon days are not coming back anytime soon.
Alex Bremer writes on the importance of New Media agencies exploiting a broad and deep understanding of asset-generation and propagation when executing a properly comprehensive Digital Marketing Strategy.
"In this Brave New World of instant messaging, what messages have greater impact than those that spotlight and showcase a beloved and successful brand offering or proposition? We would suggest that as things stand barely any companies still need to be convinced of the power of a Digital Marketing Strategy, and its inherent and instant Return on Investment."
Read the full article here...