Our great friends at Motherlode have launched an exciting new kickstarter project, "Renegade Inc." - a new mainstream media platform which creates and broadcasts content aimed at those who think differently. Its mission is to inform, illuminate and inspire, focusing initially on three sectors: entrepreneurship, self-learning and the arts.
"Today the world is changing faster and more fundamentally than ever before. So now we need the opinions and ideas of many different thinkers, artists, economists and businesspeople who we feel should get more airtime. In fact, at a time when the world needs sensible alternatives, their opinions are vital."
Terrific news this morning regarding the regeneration and development of the Nine Elms Battersea area - the Government has agreed to the £1bn Northern Line extension.
3B Digital's Alex Bremer read with interest today a short piece by Rhodri Marsden in the iPaper relating to his own frsutration with targeted advertising. To be fair this frustration is shared by many but it is worth a moment to consider the alternative; a return to the mass untargeted "carpet-bomb" approach of just a few years ago.
Alex makes the point that he'd "much rather be exposed to messages and brands that I'm actually interested in than those that mean nothing" to him.
Our great friends at Southerly have produced a wonderful document to outline the seemingly impossible task of quantifying the Return On Investment (ROI) of Content Marketing.
3B's Alex Bremer outlines a quick and simple approach to Attribution Marketing that should suit even the smallest companies & brands.
3B's @AdamFisher has written a super piece extolling the virtues of adopting the wonderful new world of Responsive template design.
Back in May 3B Digital were delighted to be approached by the Royal Albert Hall about a wall mural they'd commissioned from Peter Blake. The mural featured over 400 of the most famous artists to have appeared at the historic venue over the years.
An IT colleague of mine recently told me about Code Club and I thought it might be of interest to the community here in Wandsworth.
We met Jay Scott-Nicholls at the Christmas "meet-up" and were fascinated to hear about his business producing stunning 360 degree virtual tours - approved by and submitted to Google Maps - for embedding in websites and pages.
We're very happy to have met a new player in the local marketing community.
David Wright of YellowPrintShop came to see us to discuss their print offering. We're delighted to note their broad range of print items and genuin;ly competitive tariff, and will be using them ourselves very soon.
Being serious just for a moment, this whole nude celebrity thing brings a very real concern to the fore, and it's got absolutely nothing to do with hacking, theft or even privacy... it has everything to do with common sense.
The advent of social media, and our acceptance & adoption of digital technology in general, affords us all the opportunity to use our brains when employing the toys now available to us.