We are currently experiencing a time when the cost of materials is at its all time highest and we are having to produce projects faster and lose head count at the same time.
Full publication was in the WillB eNewsletter on 12th April 2012: http://www.willbaxter.
Learn how to market, sell and manage your brand's reputation through Social Media with Emma from Gertrude & Ivy.
Today we welcome our newest agency to the Collective. Silicon Junction’s Alex Bremer met with Daniel Taylor to explain the project in detail and welcome his team aboard.
The only thing you really need to learn about Social media is that you don't need to learn anything!
So... it turns out that we were "Social Business Evangelists" all along!
It's terrifically rewarding to find someone so eloquently articulate an idea and ethos that has rung true for us for a long time now; that businesses need to think about Social Media as an effective business tool rather than a "modestly effective marketing tool".
VII Tips to Give You a
I: Sir Richard Branson, entrepreneur and extreme sportsman, has been using A4 rollerbound notepads to keep a clear mind since the sixties. He writes down all his thoughts, business contacts and notes in them and refers back from time to time. As the Chinese proverb goes, ‘The weakest ink is better than the strongest memory.’
II: Elizabeth Sweetheart, fabric designer, simplified her life by having all her clothes in one colour…green. That way she could always look stylish without having to use the energy to think about what went with what.
Inspired by the awesome job that Motherlode have done on a number of our clients' video projects, I saw a Groupon deal for a day of film school with Raindance, and jumped at the opportunity to expand my knowledge in an area I'm interested but not experienced in.
The Wandsworth Business Forum has traditionally been a well attended series of events, and the creative panel held on 17 November 2010 was no exception. The "Creative Function at the Junction" brought opinions from a variety of creative professionals into the Battersea Arts Centre hall, filled with 200+ delegates and was a roaring success.
This might sound like a rather negative title, but if you read to the end you’ll see a rather surprising answer. Can’t be bothered to do that? OK, I’ll give you my view in the first paragraph. You see the truth is, you can only trust someone else as much as you can trust yourself.
Software and Technology website ZDNet recently predicted its “Big Five” IT trends for the next 5 years. Along with Cloud Computing and “Big Data”, they predict growth in the use of next generation mobile technology. They claim that “tablets alone are going to have effective parity with PCs in just 3 years...enterprises must start treating tablets as equal citizens in their IT strategies”.
Competition in the marketing, advertising, film and wider creative industries is infamous. Cut throat industry anecdotes depict it, Mad Men glorifies it and most agency cultures incubate it. During economic boom times we ignore the negative effects of industry and in-house rivalry because there is enough to go around and a rising tide lifts all boats. When the sails are full of wind we don’t worry too much about splashing the cash provided the bottom line is buoyant. To further the nautical analogy the problem we have today is that the tide has gone out; the economic boom times have gone and the halcyon days are not coming back anytime soon.
Alex Bremer writes on the importance of New Media agencies exploiting a broad and deep understanding of asset-generation and propagation when executing a properly comprehensive Digital Marketing Strategy.
"In this Brave New World of instant messaging, what messages have greater impact than those that spotlight and showcase a beloved and successful brand offering or proposition? We would suggest that as things stand barely any companies still need to be convinced of the power of a Digital Marketing Strategy, and its inherent and instant Return on Investment."
Read the full article here...
I enjoy technology and love the g33k culture that surrounds it, but I’m not up on my back-end information. So when 3B asked me if I’d like to help with some technology blogging, I thought back to how their infectious enthusiasm always gets me excited about crazy topics (golfing tee times??), I said yes, because it’s probably about time I brushed up on this sort of stuff and begun to understand what all of my developer friends are on about.
Here’s the first article; do me a favour and RSS it.
Battersea Power Station is one of London's most iconic landmarks, and incessant debate about its future has continued since its decommission in 1983. Things are changing in the area that surrounds it, and Nine Elms, which sits between Battersea and Vauxhall, looks set to become a massive hotbed of industrial, diplomatic and commercial activity.
Jack & Alex Bremer discuss the origins of Silicon Junction; how the idea began, and what they hope it will become... see below...
Every now and then a simple factor such as budgetary expense affords a development agency the opportunity to think a little more creatively in terms of leveraging existing and “free” online tools and platforms.
The recently launched “Health Factor” initiative by Southwark Council here in London, UK is exactly that kind of opportunity. Southwark have come up with a unique and exciting Social Engagement programme whereby local residents in need of a “health overhaul” are identified and mentored on a journey of personal improvement over the coming weeks.
Silicon Junction has been joined by the Battersea experts in Digital and Print Communications, Southerly Communications.
According to Boston Consulting Group the “web economy” in G20 countries is set to double by 2016. The study, commissioned by Google, assumes that in the next 4 years around 3 billion people with be using the Internet – nearly 50% of the world’s population, and asserts that the UK is one of the most advanced ecommerce economies.
Along with many of my fellow digital operatives, I spend time with clients promoting the virtues of blogging as an important element of any successful digital campaign. The Blogs & Books event at the Battersea Arts Centre on Lavender Hill, will take place on Friday 23rd September at 7pm and is part of this year's SW11 Literary Festival. Hosted by a panel of bloggers-turned-authors, this event will give the audience an opportunity to learn exactly how that bridge was built, from three very successful writers.
The developement and growth of a community such as Silicon Junction affords agencies and individuals within that network to joing together and lobby local and government.
In my few years as a creative professional, I’ve worked with people all over town - from leafy small-town Farnborough to the self-proclaimed digital headquarters of Soho and Old Street. I’ve run music events from LA to Lagos, mixed records with musicians from New Zealand and successfully spun rap music in goth clubs up North. My LinkedIn connections are diverse, to say the least.
But until last year, I’d never thought to look for work in my own back yard.
Silicon Junction – a place that right now exists free of definition and constraint. Should we be pressed on expressing a Mission Statement, we might say that we’re looking to provide the Creative and Digital Community in and around Battersea’s Clapham Junction in Wandsworth with a lobbying voice and a platform from which to launch initiatives and large agency-type pitches in the “Real World”.
“Do I need a website at all?”
It seems as though it was a hundred years ago that companies, new or established, were asking that question when considering their digital options. These days businesses no longer need to be persuaded since they know that their “digital presence” is as essential as their need for computing power. That said, the conversation continues as to how best to use the available platforms. Social Marketing, Newsletters, Video, News feeds, and perhaps most importantly, Search all form part of a wider, more comprehensive approach to Online Marketing.
Everyone’s always on about networking being a magical way to meet perfect clients but it just doesn’t seem to be like that to me. Whenever I walk into another networking session in my best designer suit I’m always a little self conscious of the fact that everyone’s instantly judging me whilst juggling their canapés, handbags and cheap wine.
I keep on going back though, because it’s not all about first impressions, it’s about deeper relationships with people you’d like to chat to regardless of where you are.
Last year Clapham Junction’s Digital TimeLords Jack & Alex Bremer attended an extraordinary retrospective of album artwork from the prolific and influential design studio of Hipgnosis – most particularly featuring the work of the mighty Storm Thorgerson.
Alex was afforded an extended, personal and insightful interview with the man himself, and his interview features on the wonderful fan site of Storm’s most prominent and celebrated beneficiaries, Pink Floyd.
Read the full report here >>